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How to Make Money Selling Ebooks in 2023 How to Make Money Selling Ebooks in 2023 Everyone knows that a free ebook is one of the best lead magnet strategies for businesses of any size. But if you're an author looking to earn some income you can make money from selling ebooks. Writing ebooks for money is also a common form of passive income, preferred by some, especially after the pandemic. In fact, ebooks are in popular demand, so much so that ebook sales have exploded in the past few years, and the growth is expected to continue to grow at a steady annual rate of 3.92% up to 2028 internationally. Even though free ebooks offer value to the subscriber exchanging their email for the download, paid-for ebooks must deliver a wealth of valuable information plus actionable advice for the reader. In this article, we'll help you learn why ebooks are great for earning passive income, and share tips and guidelines for where and how to sell your ebooks. Here's a short selection of 8 easy-to-edit ebook templates you can edit, share and download with Visme. View more templates below: Table of Contents Quick Read Ebooks are not just for lead magnets but make a great source of passive income that can help you to make money in the long term. You can use several sites to sell your ebook, including Visme, Amazon Kindle Direct Publishing, Smashwords, Rakuten Kobo, Sellfy, Payhip and Gumroad. Choosing the right file type and formatting for your ebook is essential. File types include Printable PDF, Interactive PDF, Multimedia/Interactive HTML5 or EPUB. To sell your ebook, you should know your audience, get an ISBN, write and design your ebook, create an eye-catching cover design, publish and share it, price it, create a landing page, promote it, track sales and nurture leads. With Visme, you can choose from a wide range of beautiful design ebook templates to get started, access intuitive editing features, or publish your ebook with a shareable link. Why Ebooks Are Good For Passive Income Passive income is one of the most sought-after sources of income today. It means you're able to generate income with minimal labor involved. In other words, work less and earn more. Who doesn't want that, right? Well, ebooks are a great addition to any passive income strategy. The hard work starts at the beginning, and once it's done, all you need to do is maintain your sales and marketing. Once you create an ebook, market it and share it, it can technically sell itself. To make money writing ebooks takes a decent amount of effort to write valuable content. Not to mention, building a strong brand that will carry your ebook to success is not an overnight task. But when you do set everything up correctly, ebooks can help you make money for a long time. In fact, the more evergreen your content is, and the more you keep promoting and updating it, the longer the life of your ebook. Need more convincing? Here are some reasons why ebooks are great for passive income: They're relatively easy digital products to make. Even though an ebook will take work to put together and publish, it's still a much easier digital product to create than a multi-lesson online course. You might even have most of the content in your blog post articles that can together create the foundation for an ebook. Templates also make ebook creation a lot easier than starting from scratch. Visme, for example, offers pre-designed multipage templates in lots of different designs and for a variety of industries. Putting the ebook together once you have the content is pretty straightforward. If you're working with a team inside your company, then it's even easier. Using collaboration tools makes ebook building an accessible and inspiring activity. Plus, even if it takes you a while to create your first ebook, it will be much easier to make more. Why? Because you'll learn from the failures and successes of your last ebook (or ebooks) and make sure your future works are best-sellers. Build relationships with customers and drive sales growth They make for great lead magnets. Collecting leads for your business is a vital step in the marketing funnel. Ebooks are great lead magnets because you are offering value as you get the person's email. Many people create free ebooks in exchange for a sign-up, so your paid ebook must provide more value than a free one. The best ebooks, specifically the ones that are most suited for passive income, are the ones that offer evergreen content. A good example of evergreen content is a topic that won't change or evolve too fast after you've written it. They help with link building. Ebook creation and promotion generally need a landing page on your website as the lead generation starting point. Add the landing page URL to relevant blog posts and other content on your site. Likewise, other people can add your link to their content, and you can share the landing page directly on social media. 7 Sites to Help You Sell Ebooks Selling ebooks needs a good and trustworthy platform. There are many publishing and distribution options, big and small. Choose the one that works for you. If your ebook is not in the file type your publisher or distributor asks for, there are plenty of free online converters. Additionally, if you have the content and want someone else to convert it to ebook format manually, you can find many people on Fiverrr who offer this service. 1. Visme Visme logo Visme is an all-in-one design and content creation platform. Its easy-to-use platform lets users with little to no design experience create visually stunning content from scratch or with the help of professionally designed pre-made templates. When it comes to ebooks, Visme provides a comprehensive space for authors to finish their ebook designs with confidence without the need for coding or a designer. Access ready-to-use ebook templates designed for the B2B or B2C space. For ebooks of fiction and non-fictional genres, you can bring your ebook cover ideas to life with Visme's AI image generator or access a library of thousands of images, icons, graphics, animations and so much more. a GIF showing how to create a fictional ebook cover with Visme's AI image generator "Some templates you stumble upon and are blown away that someone put the time and effort into creating them. You did not know you needed them in your life until that minute." - Lorens K., A Graphic Designer who uses Visme. Plus, you can easily edit your ebook's most essential information with dynamic fields. This allows you to automatically insert or edit personalized text fields or assign any value needed without the need for painstaking manual updates. Here's a quick video tutorial to walk you through creating an ebook in Visme: Once you've finished designing your ebook in Visme, whether it's plain text, multimedia, interactive or animated, you can decide to download or share your ebook as a digital PDF or a printable PDF with bleed marks to ensure your content and words stay in their designated area when professional printed. You can also turn it into a shareable link that you share with your readers once they've made a purchase on your website. As well as make your ebook a private project so you decide who gets to view or read your ebook. You can also track the number of views on your ebooks when you share them via Visme. This is great for analyzing the performance of your content as you track sales and marketing efforts. 2. Amazon Kindle Direct Publishing Amazon kindle direct publishing logo Amazon is one of the largest online platforms for selling digital ebooks. Publishing your own ebook is one of the most popular ways to make money on Amazon, which can potentially make $1000+ a month. Ebooks on Amazon are published using Kindle Direct Publishing. KDP will request that you upload your manuscript, which should meet certain requirements. You can upload Microsoft Word files, EPUB and their signature Kindle file type, KPF. Choose to publish it as an ebook, paperback or both and once it's been accepted by Amazon, your ebook will be available to readers worldwide. 3. Smashwords Smashwords is an ebook publisher and distributor that offers lots of solutions for new and experienced ebook writers. You can upload a Word document or an EPUB file. They turn it into a digital ebook product and distribute it to all major ebook consumer platforms. 4. Rakuten Kobo Rakuten Kobo is another ebook publisher and distributor offering to sell your ebooks on their site and many other distribution sites. To publish with Rakuten Kobo, simply follow the steps on the website. You can upload Microsoft Word and EPUB files, among others. They also offer solutions for selling audiobooks and even have their own digital readers for sale. 5. Sellfy Moving away from sites that concentrate on ebooks alone, there's also Sellfy - a digital product marketplace where you can sell any digital product for download. You can sell directly from Sellfy or use the link on your website. 6. Payhip Another digital download marketplace is Payhip. To sell an ebook on Payhip, it has to be ready as the file type of your choice. For a site like this, you're better off selling your ebook as an EPUB. Sell with a Payhip link or add the link to a button on a landing page. 7. Gumroad Gumroad logo Finally, we have Gumroad - this online marketplace allows users to create a store to sell digital products such as courses, memberships, and ebooks. You have a bit more control over where and how your ebook is marketed as well as the price for an ebook when compared to other platforms. Ebook File Types and Formatting People have different ways of consuming content, and that's why your ebook should be easy to read in a variety of digital formats. Also, there's no golden rule that says your ebook must be in a vertical orientation. For example, reading an ebook on a laptop is easier when it's horizontal as the entire page is visible. The choice you make depends on how you expect your readers to view the ebook. The next choice you need to make is the format and file type. There are four commonly used ebook formats and file types: Printable PDF Interactive PDF Multimedia/Interactive HTML5 EPUB The file format you choose will mostly depend on your ebook's style. Many ebooks are just plain text, resembling a paper book but digital. Think Kindle readers, for example. Other ebooks are highly visual and have more of a magazine feel, with large images and creative fonts. Furthermore, an ebook can be interactive with videos, animations and even sound. But what's the difference? Let's take a look. Printable PDF The classic printable PDF is one of the most common digital formats for transforming paper books and documents into online versions. Essentially, a PDF ebook can be printed and bound or read on a digital device. The main downside with a static PDF ebook format is that the pages aren't responsive on screens, and the viewer needs to zoom in and out to read small text. Your best use of a printable PDF is to offer one as an option to the reader. Create an interactive PDF or digital experience and provide a printable PDF download as an option. Interactive PDF A great way to improve a regular PDF ebook is to make it interactive. Add hyperlinks, in-document navigation, informational popups, videos and interactive data visualizations. Downloading interactive PDFs will only keep the links; everything else will deactivate. To share the full interactive version with the reader, you'll need to share your ebook via a link and offer the option to download the less interactive version. Multimedia/Interactive HTML5 Like an interactive PDF, you can share your multimedia interactive ebook as an HTML5 file or via a live link. Of all the formatting options, this is the one we like to call "a digital experience" due to the multimedia capabilities. Not only can you add links, videos and popups, but you can also add animated elements and transitions between pages. Pro Tip: With Visme, you can create printable and interactive PDFs and multimedia, interactive and animated digital experience ebooks. All of these can be password-protected. Plus, your viewer can choose to download a static PDF version right from the toolbar. EPUB EPUB is the universal ebook file format legible by most digital readers. To create an EPUB ebook, use a design tool like Adobe InDesign or Pages from Apple. Thankfully, you can also convert PDF files into EPUB files. But the best conversion suggestion is from HTML5 to EPUB. You're much better off publishing as an EPUB than a PDF for professional ebook publishing and distribution. EPUB ebooks are responsive and fit better on digital readers for easy reading. How to Sell Ebooks in 11 Simple Steps Now to the good part - selling your ebook(s). Even if you're hoping for your ebook to grow your brand awareness and be a good lead magnet, you also want it to be profitable. Here are the steps to follow for selling ebooks that fatten up your bank account. 1. Find Out What Your Audience Wants, and Plan To make money from ebooks, they need to be worth paying money for. Your ebooks must bring valuable information and actionable advice to the reader. The content should be either timely or evergreen. If the content is about a current trend, you must update the ebook when needed and send previous buyers a notice to download or read the new version. Have a planning meeting, or start a Slack channel with your team to get the ebook project off the ground and running. Use a project management document with charts to organize the tasks by importance, dependency and person in charge. Brainstorm with your team to get a good plan going and start doing the research. Here's a project plan template you can use to organize and plan your own book writing project: Customize this template and make it your own!Edit and Download The one golden rule about ebooks is to "write what you know." That said, it also needs to be content that your audience wants; otherwise, they won't feel the need to buy your book. Use tools like Google Trends, SEMrush, Answer the Public, Quora and Reddit to find out what people are searching for in topics you know about. Also, check what your current customers ask your support team; you might get some ideas there. Here are the best-selling ebook categories on Amazon: Religion and Spirituality Biographies and Memoirs Business and Money Self Help Cookbooks, Food and Wine Finally, look at the ebooks already available online. Take notes on the best-selling titles, their price, number of pages and what the cover looks like. To help with the voice and message of your ebook, create a user persona profile to have a better idea of whom you'll be writing the ebook for. Here's a user persona template you can customize for your own use: Customize this template and make it your own!Edit and Download You might already have user personas from branding and marketing strategies; leverage those to save time. When planning the outline of the ebook, have the user persona always in mind for the messaging, wording, voice and tone. 2. Write Your Ebook Now it's time to write your ebook. Before you start, check if you don't have content you can reuse from blog posts or newsletters. You can, of course, write the book with all new content. Here are some tips for writing the content for your ebook. Start with an outline. Like any type of long-form content, start your ebook with an outline. The depth of subheadings and bullet points depends on your earlier choice: text-heavy or visually rich formatting. Separate your content into chunks; for an ebook with mostly text, you'll need main headings, similar to how chapters have titles. When creating a visual style ebook, branch down from your main headings and use subheadings, bullet points and quotes. Make a note of any image placements and their captions. Use the main titles to draft an initial table of contents. Rule no.1 of creating the table of contents pages: Do so at the very end; you won't know the final page numbers and titles until you've finished the entire ebook. Customize this template and make it your own!Edit and Download Write the content. Using the outline, write the content. Remember we said to write what you know? Well, that doesn't mean you don't have to fact-check. You need to show that the statements you make are accurate and back them up with expert quotes, links to research, footnotes or proof of personal and professional experience. When giving advice or tips, use examples of possible scenarios that apply to what you're sharing. It's better if the examples are real, but you can change names for anonymity. Mention and refer to case studies or previous experiences to prove that your advice works. When you've got the entire ebook written, put it down for a couple of days (if you have the time) and then come back to it with fresh eyes. Read it from beginning to end and check for these things: Is there a flow from opening to closing? Is the introduction inviting and interesting? Does the content progress in some way from one topic to another? Are all the visuals supporting the content positively? Does all the interactive and multimedia content work as it should? Do the transitions between sections make sense? Is the conclusion concise and well-rounded? Don't forget to proofread! Finally, don't forget to proofread the text. Use tools like Grammarly or Language Tool as you write, and then do a final check with Grammarly Pro or Hemingway App to find language and grammar inconsistencies. If there's an editor in your team, have them look through it and make changes to improve the flow, message and tone. One of the reasons we love interactive ebooks made with Visme and shared with a live link is that all changes will reflect for the user the next time they open the ebook. This way, changes as small as a typo or as significant as a missing paragraph won't mean republishing the ebook completely. 3. Get an ISBN For Your Ebook (Optional) Before you design your ebook to sell, you might need an ISBN for it. ISBN stands for International Standard Book Number and is what distributors and bookstores use to distinguish your ebook from others. Most publishers and distributors need an ISBN to sell any book, including an ebook. The only exceptions are Amazon and Visme live links and some digital download sites like Gumroad. If you self-publish a physical book and an ebook of the same manuscript, each will need a unique ISBN. The same applies to different file formats of the same ebook. 4. Design Your Ebook Designing your ebook is next. If you decide on a text-heavy format, incorporate some visuals to break up the content here and there. For expert knowledge ebooks, don't use random stock photos to fill up space; use data visualizations instead. These will both add visual richness and value for the reader. If you write a fiction book with very few visuals, try adding a small illustration at the beginning of each chapter, even the title or chapter number can be creative. For ebooks with a highly visual approach, you'll need to consider visuals a homogeneous and balanced collection. The imagery is meant to both support and accompany the text while helping with the flow of content. An ebook template available to customize in Visme. Customize this template and make it your own!Edit and Download Placement of the visuals is vital for an easy-to-read pattern on every page. Take a look at some magazines to get inspired. Analyze how the text is easy to read with images and visuals dispersed in between. Here's a quick rundown of the pages your ebook needs: Cover Info Page Table of Contents Content Pages About the Author The info page includes the copyright, ISBN, year of publication, any disclaimers, acknowledgments and primary sources of content that need mentioning. You have two choices to begin putting everything together: start with a template or design from scratch. The choice depends on your team and how confident the person in charge feels about it. Even if you want to start with a blank canvas, there might be a template you like the look of. Templates are great for inspiration, and if you didn't know, even designers use templates. Start with a template. Templates are great for free ebooks because they're usually shorter and include less information. But that doesn't mean you can't use these for longer ebooks that you will charge for. Look for templates on sites like Visme, Behance or Renderforest and choose one that fits your content. You can add, remove and duplicate pages in templates easily. As you design the pages, you'll notice why it was important to separate the content into clusters. Separating the content this way makes it easier to format both the text and visuals into the pages. Take note of what content you copy into the template to avoid duplicating or missing significant sections. Design your ebook from scratch. Designing an ebook from scratch does need a certain level of design experience and time. If you want to add your own unique flair to your ebook, rather than using a template, then create from scratch. You'll need to plan the formatting first and take notes from ebook templates or ones you've bought or read previously. Try out a couple of designs with sample pages and test with your team before fully finalizing all the pages. This technique will save time, much like a wireframe saves time when designing websites. Here's a checklist to help you complete all the steps when creating an ebook. Create your own infographic in Visme!Get Started for Free Tips to improve your ebook design. Regardless of whether you're using a template or not, these design tips will help. Each section has a link to more helpful reading about design. Open them in a new tab to read later. Font choice: Use no more than two fonts (or two styles of the same font) in your ebook-one for the headings and the others for body text. Great fonts for body text are; Lato, Garamond and Verdana. Choose the one that best matches your brand voice and tone. Color palette: Choose a color palette that won't tire the reader. Avoid using color for the main body text and stick to black or a very dark gray. For the visuals, stick to the same balanced color palette for illustrations, data visualizations and even for photography. Visual hierarchy: Follow the rules of visual hierarchy on every page of your ebook. Also, apply flow hierarchy from page to page. Every section starts with a large title, maybe a smaller subtitle and then the body content in a regular size. Further down in the hierarchy could be footnotes and image captions. Margins and spacing: One of the biggest mistakes made by non-designs is to forget about the margins. Give your ebook page margins big enough to make the content feel like it's floating in the center of the page. Maintain the same margin for every single page. The only exceptions are full-width images. Page numbers: Remember to number the pages in your ebook, but do so at the very end. You don't need to put a page number on the cover, info page, or table of contents. Most document creators can number the pages automatically, look for that before trying to number the pages manually. 5. Create an Eye-Catching Ebook Cover Design Create a clever and exciting ebook cover design with the target reader/user persona in mind. Use visuals that will be attractive or relatable to them. Remember that the cover design will not only be part of the ebook itself; you'll also use it in a mockup to promote the ebook. The cover design should include the following elements: Ebook Title Subtitle Author Company Name/Logo Brand Colors and Imagery Even though people say to "not judge a book by its cover," you can bet that people will do just that, regardless. Make sure the cover is inviting and makes sense with the topic of the book. Use visual hierarchy to organize the content. For example, the title has the largest font, then the subtitle and finally the author name. You can see this in the example below. Customize this template and make it your own!Edit and Download 6. Download & Publish Your Ebook When you're confident that your book is ready to publish, you'll have to get it ready to sell. Refer back to the section above, where we list the different types of ebook file types. Choose the one that's right for you. Here are a few more tips regarding your options. If you choose to download it as a PDF (static or with active links), you'll need some way to send the ebook to your clients. Here are some ways to do that: Upload the PDF to your website to generate a link. Add the PDF file to a Dropbox folder, generate the link and when sending it to the client, change the last digit from 0 to 1, so it downloads as soon as someone clicks on it. Publish the ebook to the web with Visme and share the live link with customers. They'll be able to read in Visme (without needing an account) and can download from there if they wish to do so. This option also allows for password-protected access. Do you want to publish your book on one of the online publisher or distributor sites? You'll need an EPUB or Word document file. Use an online converter to change your PDF ebook into an EPUB- the best only for mostly text publications. For responsive ebooks with lots of visuals, download it as an HTML5 and convert it to EPUB. Upload your Word document file ebook to the publishing site, and they will convert it for you. Is your ebook a digital visual experience with multimedia, animations, videos and more? Your best bet is to use the Visme publication option mentioned above. 7. Price Your Ebook When putting a price on your ebook, it's crucial to do some market research. How much are other writers charging for their ebooks on similar topics? Notice how books are priced like this: $6.76, $16.78 or $13.89. It's all about pricing psychology and how consumers see the price in decimals as being lower than a whole number. When you choose the platform to publish and distribute your ebook, look at how much they take as a service fee. Mark up the price to a point where you're making a profit. How do you know if you're making a profit? Calculate the time and work it took to create the ebook, to begin with. How much are you planning on spending on marketing? Is your target audience people that will pay for a higher-priced book, or not? Calculate how many books you'd like to sell before making a profit and then price according to that. 8. Create a Landing Page For Your Ebook Regardless of how you publish your ebook, you'll need a landing page to promote it and bring people into your sales funnel. There are several ways to get your customers to pay for the book. Remember that the least number of clicks is always best. Sell ebooks via your website using an e-commerce integration. Both Shopify and WooCommerce are great options. For something more simple, just add a PayPal button to the landing page. Then either set it up for automatic download or via an email to their inbox. If you're using a publisher or distributor like Amazon or a digital product marketplace like Gumroad, add the product link to the button on your landing page. The landing page below is for a book that's for sale both as a hardcover or an ebook. Each button directs to the relevant sales page. 9. Promote Your Ebook Now that everything is ready, it's time to promote your ebook. Some writers and marketers start promoting the book before it's even finished, building excitement and expectation. It's your choice if to start promoting before or after the ebook is ready. To advertise in advance, you have to be confident that it'll be finished on a specific date, otherwise, a delay can harm your marketing strategies. A great way to promote and share news about your ebook is to create a mockup graphic. Here are some ways you can promote your ebook, using the mockup in a promotional design: Social media posts Social media ads Newsletters and email blasts Outreach opportunities like guest posts on other sites A popup on your site As a footer or sidebar ad on your blog posts Add a link to the landing page on your email signature Ask readers to leave honest reviews which you can share When you have more than one ebook, create a landing page for all of them together like an archive. Add the main page with all ebooks to your website's primary menu as an essential resource for your visitors. Create your own ebook CTA graphic using mockups!Try It For Free 10. Track Ebook Sales Tracking ebook sales performance is essential to know how to proceed with promotional strategies or further ebook creation. Use a combination of techniques to track sales and reading time; that way, you can find out if the people who buy the book are actually reading it or just letting it sit in their inbox. Most of the sites to sell ebooks in the list above offer some type of analytics. You'll have to see what each of them has in store when you look at the pros and cons of choosing. Visme, for example, has an analytics tool that shows visitors, views and demographics. Use Google Analytics to track who visits the landing page but doesn't buy. Add a UTM parameter to the landing page link when sharing it on social media or anywhere else. Create unique UTM parameters to track where the visits are coming from specifically. Pro Tip: Create sales and performance reports showing all the analytics. Visme, for example, offers a Google Analytics integration to add custom charts to your reports. 11. Nurture Your Readers If someone bought one of your ebooks, they'd likely buy another. Once you've captured their email and contact through email or via a Facebook pixel, nurture the communication with them. Use an email provider to send newsletters about upcoming books and personalize messages relevant information to their interests. Use Facebook ads to retarget people that have visited your site, landing page or Facebook page before. Use mockups with your cover design to make your ebook look inviting, interesting and worth buying. Send repeat buyers the first couple of chapters of an upcoming book, asking them to have first access when it goes live. Write and Sell Ebooks to Generate Passive Income Ready to start making money selling ebooks? In this guide, we've shared all you need to know to get started, from writing, designing and publishing an ebook to several possible sites to sell your ebook through. Adding an ebook to your passive income strategy might be just what you need for the next quarter. There's surely a wealth of knowledge you could share with readers, or maybe a fictional story or memoir you've been working on. Inspiring ebooks do well also in both business and self-help circles. If you're looking for a platform to create an ebook to sell, try out Visme's online ebook creator. You can easily create a multimedia ebook to share as a live link or convert to EPUB. Or, create a static or interactive PDF ebook to download and share in various ways. Selling Ebooks FAQs Q. Where Can I Sell My Ebooks? There are various online platforms where you can sell your ebook. Some of the top platforms to consider are Visme, Amazon Kindle Direct Publishing, Smashwords, Rakuten Kobo, Sellfy, Payhip and Gumroad. Q. Is It Profitable to Sell Ebooks? Ebooks are profitable, but simply publishing one is not enough. eBooks are profitable when they are marketed and sold properly with intent. Some authors who use Amazon to publish their ebooks can potentially make $1000+ a month. Q. How Much Can You Make Selling Ebooks? You can make a lot of money selling ebooks. However, the amount of money you make from selling ebooks depends on a lot of factors including the cost of your book, additional expenses such as ebook platform fees as well as how well it's received by its audience. Q. Which Ebooks Sell the Most? Bubble Cow found that the five top-selling ebook categories were religion and spirituality, biographies and memoirs, business and money, self-help and cookbooks or those focused on food and wine.

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