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After more than a year and a half of planning, studies and hard work, we at Warnermedia launched, this Sunday, 7️⃣ the new regional sports brand: TNT Sports.

From now on, Argentina, Brazil and Chile, countries with sports content from the company, 7️⃣ share the same identity and the same concept: Passion without limits.

And other countries are expected to join the group soon.

However, 7️⃣ it is worth mentioning that the soul and history of Esporte Interativo and CDF are still alive in this new 7️⃣ brand.

This is immortal! As an 80s song that I like a lot says, "Things change their names, but they remain 7️⃣ what they always will be".

To continue interacting with the largest engaging media group, both in Brazil and in the world, 7️⃣ the sports fan in Brazil has a new address.

With the new change, all the media and digital platforms that Esporte 7️⃣ Interativo is present will have a new name: tntsportsbr.

Chile fans will follow tntsportsch.

The language, the quality of the content produced 7️⃣ and the interaction with the fan are still present in everyday life and begin to break the borders of countries.

Another 7️⃣ change for fans in Brazil is the OTT EI Plus platform.

Now integrated with other company brands, the product that transmits 7️⃣ all the brand's competitions in Brazil, such as Brasileirão, Champions League and 9 games per round of the Italian Championship, 7️⃣ is now called TNT Sports Stadium.

In Chile, where OTT was already called Estadio CDF, it has now changed only to 7️⃣ Estadio TNT Sports.

The changes and integrations between the sports content of the three countries are supported by five pillars of 7️⃣ communication: 1: Direct relationships with the fan.

2: quality delivery.

3: a positive and modern approach to sport.

4: Multiplatform content.

5: global perception.

All 7️⃣ of this to be close to the passion of the fan throughout Latin America and to materialize in the objective 7️⃣ of being the most important and relevant brand for the passionate about sport in Latin America.

Much of this strategic reformulation 7️⃣ process was based on a survey of fans in the region that showed several important and fundamental aspects for the 7️⃣ daily consumption of sports content (1,200 people were heard in the 3 countries).

From the proposal of the new visual identity 7️⃣ of TNT Sports, which plays with the heartbeat concept of the sports enthusiast, to the language and type of production 7️⃣ format in the sports coverage.

Other fundamental attributes for the change, which appeared in the study and that will be present 7️⃣ in the daily production are: credibility, positive vision, originality, engagement with the fan.

All of them will be present in the 7️⃣ daily life of the group's digital platforms, which together reach a reach of more than 100 million people per month, 7️⃣ 42 million followers.

These will also be key concepts and pieces in one of the new brand new features: "Match Day".

All 7️⃣ coverage of the broadcasts of the main games of TNT Sports will be within this proposal that will be multiplatform.

Infecting 7️⃣ passion, credibility, pride and inspiring football fans.

An example of something that had already started in Chile and reminds us a 7️⃣ little of the late "Ball Fever" from Esporte Interativo channels, but now multiplatform and throughout the region.

In Brazil, TNT Sports 7️⃣ will continue to broadcast the matches of the Brasileirão, the Champions League, the UEFA Nations League, the Italian Championship and 7️⃣ the European Qualifiers for the World Cup, in addition to all the sports coverage of the programs, such as Last 7️⃣ Bid, Best of the League and Keeping an eye on the League.

The transmissions, in the Superstation concept, created in 2018, 7️⃣ follow both on TNT and Space, in addition to the OTT "Estadio TNT Sports" and, in many cases, on the 7️⃣ brand's digital platforms.

In Argentina and Chile, TNT Sports also has the broadcast of the Argentine and Chilean championship, respectively, and 7️⃣ other soccer rights that fit the premium concept, such as games of the Chilean national team and the Argentine women's 7️⃣ football league.

And why is the brand change happening right now?

Over the past three years, Turner has been acquiring the rights 7️⃣ of football in the region, and this integration process of WarnerMedia Latin America, unifying the existing sports brands in Argentina, 7️⃣ Brazil and Chile, creating a sports vertical to assume a regional leadership position .

Given the 2020 scenario, the most appropriate 7️⃣ was to launch TNT Sports in 2021, a brand that is born under the umbrella of WarnerMedia Latin America present 7️⃣ and operating in the region.

There is a shared view that this is the best way for us to grow, to 7️⃣ be able to be close to the fans in all markets, to also help the growth of regional football, futsal 7️⃣ and women's football.

This is something that has always been part of our essence.

Does WarnerMedia, a company that owns TNT Sports, 7️⃣ plan to incorporate TV rights into new content, skills and disciplines?

Our intention is to become the most important brand in 7️⃣ sports content in the region.

To do this, we are constantly analyzing rights issues for the different screens.

We are always attentive 7️⃣ and, mainly, analyzing the contents are more relevant to the fan.

The most recent in this regard was the acquisition for 7️⃣ Chile of all the participation of your team in the qualifiers, something that we are also doing in Brazil, but 7️⃣ in this case, through game packages.

Do you intend to enter new markets besides Brazil, Argentina and Chile? Which ones are 7️⃣ they studying?

We are analyzing several markets and evaluating how the rights of third parties are maturing in relation to the 7️⃣ soccer championships in Latin America.

The work we do in terms of analysis and studies of new markets is permanent, is 7️⃣ part of our expansion strategy in the region.

How important are digital platforms in your business plan?

We know that consumer behavior 7️⃣ is changing very fast and that digital is the future.

Given this, it is essential that we go deeper into this 7️⃣ field.

Fortunately, WarnerMedia is the world leader in digital engagement with Bleachers Report in the USA and Esporte Interativo in Brazil.

And 7️⃣ that aspect will continue to be strategic for us.

We will seek to improve it now that we have a regional 7️⃣ brand.

What is the main objective in terms of establishing a regional brand, lowering costs, for example?

It is through a regional 7️⃣ brand that we can aspire to the leadership we seek in sports.

Of course, the question of costs is a variable, 7️⃣ but it is not the most important one at all.

The main objective of this implementation is to promote synergy between 7️⃣ countries, optimize structures and give our Sport vertical a unique identity with the same editorial line, elements that will allow 7️⃣ us to maintain a close relationship with the fans in each market and provide it with a expanded experience, according 7️⃣ to our statement "Passion without limits".

How will the content interaction between the three countries work?

Let's go deeper into what we 7️⃣ are already doing.

The idea is to promote formats and programs with regional potential, taking advantage of available resources and the 7️⃣ cross-market structure.

An example in this sense is the concept of "Match Day" with which we already work in Chile.

We will 7️⃣ also strengthen international coverage through our correspondents in Europe and the United States, in order to always provide the most 7️⃣ relevant information to our local audiences.

Now we have the opportunity, for example, to extend what worked very well in a 7️⃣ given market to other countries, to test new formulas, to increase the exchange of ideas and talents.

Will the talents be 7️⃣ added? Do those who are now continue?

Probably 2021 will bring something new on the subject, but it is not fundamental 7️⃣ for us at the moment.

To develop the potential of a regional brand, today we already have a talented and distinguished 7️⃣ journalistic team in the three countries where we are present.

Certainly, in the short term, we will play with cross references 7️⃣ appearances in different markets; it will be something dynamic, which will evolve on different screens.

For example, Bichi Borghi, world champion 7️⃣ for Argentina, who besides being a channel talent in Chile is also a big name in Argentina, or Juan Pablo 7️⃣ Varsky, who with his rise across the continent works perfectly in Chile.

And we are also open to receive special guests 7️⃣ who will accompany us at specific moments and initiatives, as we already did with Julio César in Brazil for the 7️⃣ UEFA Champions League.WOW ...

this is a little bit of all the work that has been done and everything that we 7️⃣ have to do ahead of us.

The passion and DNA of Esporte Interativo and CDF now go beyond the boundaries that 7️⃣ bound us.

Passion has no limits now!

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