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The Portugal captain inadvertently caused a worldwide stir for turning his nose up at the popular soft drink in front 🌈 of the media

Cristiano Ronaldo's disdain for Coca-Cola has been one of the major talking points of Euro 2024, but why 🌈 did his actions cause so much controversy?

Goal is here to tell you everything you need to know about the incident.

Ronaldo 🌈 has once again been one of the star attractions at the European Championship, scoring three goals in Portugal's first two 🌈 group matches to put them within sight of a place in the round of 16.

However, the Juventus superstar's exploits on 🌈 the pitch have been overshadowed by a now-infamous show of contempt towards one of the world's most popular brands in 🌈 front of the media.

What was the Cristiano Ronaldo - Coca-Cola incident?

Ronaldo sat down for his first pre-match press conference of 🌈 the tournament before Portugal's clash with Hungary, and noticed that two bottles of Coca-Cola were sitting directly in front of 🌈 him.

The 36-year-old promptly removed the soft drinks from the view of the cameras and replaced them with a water bottle, 🌈 rolling his eyes while muttering with an undertone of disgust "Coca-Cola".

Ronaldo held up his water bottle before setting it down 🌈 and said 'Agua' - the Portuguese term for water - in an apparent attempt to urge people to drink water 🌈 instead of Coca-Cola.

Did the Ronaldo - Coca-Cola incident inspire others?

Manuel Locatelli took the same stance as Ronaldo prior to Italy's 🌈 3-0 victory against Switzerland in their second Group A fixture last Wednesday, smiling broadly while placing a water bottle at 🌈 centre stage instead of the customary two Coca-Cola bottles.

France midfielder Paul Pogba, meanwhile, appeared to take aim at another of 🌈 Euro 2024's main sponsors when he removed a Heineken bottle from his view at a media event.

The Manchester United ace 🌈 is known to be a devout Muslim and, therefore, does not drink any alcohol, but was apparently unaware that it 🌈 was the brewing company's 0.0 per cent version.

Other players have tried to make light of the situation, including Ukraine's Andriy 🌈 Yarmolenko, who made sure that both the Coca-Cola and Heineken bottles were in front of him after a win against 🌈 North Macedonia and jokingly asked the brands to contact him.

Belgium striker Romelu Lukaku followed Yarmolenko's lead after winning the man 🌈 of the match award in his country's 2-1 triumph against Denmark, asking Coca-Cola to contact Roc Nation - the agency 🌈 that handles his image rights.

How did Coca-Cola react to Cristiano Ronaldo?

Coca-Cola's market value plummeted by £2.8 billion after Ronaldo's antics, 🌈 but the company has since released a statement insisting that "everyone is entitled to their drink preferences".

How have other brands 🌈 reacted to Ronaldo vs Coca-Cola?

Elsewhere, one of Europe's leading furniture retail companies, IKEA, has attempted to profit from the situation 🌈 by releasing a new reusable water bottle under the name 'Cristiano'.

Major water brands have also jumped on the bandwagon, including 🌈 Evian, who shared the video of Ronaldo removing the Coca-Cola bottles via Twitter with the caption: "Couldn't have said it 🌈 better ourselves! #stayhydrated #drinktrue #CR7".

Even the World Health Organisation (WHO) seized an opportunity for self-promotion, posting a link on social 🌈 media to one of their articles highlighting the potential health benefits of cutting out sugar from your diet.