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Austrian online betting brand

bwin Interactive Entertainment AG, formerly known as Betandwin, is an Austrian online betting brand acquired by Entain 💷 PLC. The group operated under international and regional licences in countries like Gibraltar, the Amerindian reserve of Kahnawake (Canada), and 💷 Belize; and Germany, Italy, Mexico, Croatia, Austria, France,[2] and the United Kingdom in Europe. Bwin offered sports betting, poker, casino 💷 games, and soft and skill games, with most revenue coming from poker and sports betting. bwin had over 20 million 💷 registered customers in more than 25 core markets. Competence centres were located in Vienna, Stockholm, and Gibraltar.[3]

The company provided services 💷 for its subsidiaries such as marketing, finance, and administration, corporate communications, controlling, and IT services. All operational activities were managed 💷 by licensed subsidiaries. It was listed on the Vienna Stock Exchange from March 2000 until the company's merger with PartyGaming 💷 plc in March 2011, forming Bwin.Party Digital Entertainment. That company was purchased by GVC Holdings in February 2024; GVC continues 💷 to use bwin as a brand.

History [ edit ]

Beginning with 12 employees in its founding in 1997, bwin was formerly 💷 known as "betandwin" until 2006. The company launched its first online gambling site in 1998, focusing on the growing sports 💷 betting market. One of the most important developments in the company's history was the launch of its live betting product, 💷 developed in-house, allowing players to place bets on sporting events while the actual event was taking place. The firm's initial 💷 public offering at the Austrian Stock Exchange took place in March 2000.

Betandwin acquired Simon Bold (Gibraltar) in June 2001 and 💷 changed its name to bwin International Ltd. This relocation to Gibraltar was done to keep up with the company's main 💷 competitors, who had already moved to the British Overseas Territory.

By December 2001, betandwin was ready to step into the online 💷 casino gaming market and did so by launching its first casino platform. Two years later, in July 2003, betandwin introduced 💷 and launched a soft games platform known as "Balls of Fire".

In November 2004, betandwin launched multiplayer poker. In June 2005, 💷 the group acquired betoto, a company which offers a fixed-odds betting service to punters around the globe, in an effort 💷 to expand its presence in the Greek market.

In December 2005, betandwin acquired Ongame e-Solutions AB, a move consistent with the 💷 group's strategy to expand into the poker market. After the takeover, Ongame e-Solutions changed its name to bwin Games. In 💷 2005, betandwin acquired global media rights outside of Germany to the Germany Football League.

In August 2006, betandwin launched the new 💷 bwin brand. This was done after it was found that the betandwin brand, which was described as "descriptive, high-grade and 💷 functional", was not suited anymore for the wide assortment of entertainment offerings covered by the company, including sports betting, poker, 💷 soft games, and casino games.

In 2007, bwin began to offer live streaming of major sports events.

In September 2009, bwin announced 💷 the acquisition of Italian poker operator Gioco Digitale, marking the company's entry into the Italian online gambling market.[4][5]

Bwin is often 💷 confused with BetWinner, but they are different bookmakers, with individual features and advantages.[6]

PartyGaming merger [ edit ]

On April 1, 2011, 💷 bwin and British gaming firm PartyGaming announced their merger. The new company bwin.party became the world's largest publicly traded online 💷 gaming firm, 48.4% of which was owned by existing PartyGaming shareholders and 51.6% by bwin shareholders. The merged company was 💷 listed on the London Stock Exchange, with joint CEO's Norbert Teufelberger and Jim Ryan.[7] After a takeover of bwin.party by 💷 British GVC Group, the brand bwin continues to exist as customer brand in its portfolio.

Products [ edit ]

The company's subsidiaries 💷 and affiliated companies offer sports betting, poker, casino games, and soft games, as well as audio and video streams on 💷 sporting events, such as the German Bundesliga. These are all provided via the Internet, and many are also available via 💷 other digital distribution channels, such as mobile phone.

Sports Betting [ edit ]

Sports bets are the core business at bwin. Today, 💷 the sports betting line-up includes more than 90 different sports; the core area of customer interest is soccer. Other sports 💷 include all popular ball-related sports, US sports, as well as all major winter sports and motorsports ranging from Formula 1 💷 to MotoGP. "Exotic" sports such as Roller Hockey, Futsal, and Darts are also included in the daily line-up. Customers can 💷 also find odds on a range of events outside the area of sports. These include bets on politics and entertainment, 💷 such as the Oscars, Talent Shows, the Eurovision Song Contest, and "Miss" events.[8]

Poker [ edit ]

The following types of games 💷 are offered at bwin Poker: Texas Hold'em, Omaha, Omaha Hi/Lo, Seven Card Stud, Seven Card Stud Hi/Lo, and Five-card draw. 💷 In terms of stakes, users can choose between Fixed Limit, Pot Limit, or No Limit tables. A "play money" version 💷 of the games is also available for users to try for free. bwin offers poker tournaments, including Sit & Go, 💷 scheduled, and cash games (ring games). Sit & Go tournaments begin as soon as the table is completely occupied. Scheduled 💷 tournaments begin at a specified time and allow for a higher numbers of participants and the highest prize pools. In 💷 cash games the players can join and leave at-will. bwin Poker can be played using the Mac OS X Poker 💷 Client, the Windows Poker Client, the Java Poker Client, or the Mobile Poker Client. The Mac and Windows versions offer 💷 an extensive selection of features such as statistics and a mini-table function. The Java client is platform-agnostic and browser-based. The 💷 mobile client allows customers to play cash games on their mobile phones.[9]

Casino Games [ edit ]

bwin offers more than 1000+ 💷 games, ranging from classics such as roulette or blackjack to slot machines and casino tournaments. The casino has a longstanding 💷 tradition at bwin, but in 2001, it was introduced as a second product, in addition to sports betting.[10]

Soft Games [ 💷 edit ]

bwin offers more than 60 games divided into the categories of Fortune Games, Skill Games, Mini Games and "ParaDice", 💷 as well as Backgammon. This is the product group with the biggest potential for innovation and expansion in the market.[11]

bwin 💷 Games AB [ edit ]

bwin Games AB – founded in 1999 and formerly known as Ongame e-solutions AB – became 💷 part of the bwin Group following its acquisition, in March 2006, by bwin Interactive Entertainment AG.

Within the bwin Group, bwin 💷 Games AB acts as the competence centre for poker and casino games, developing products via digital distribution channels for bwin 💷 proprietarily owned brands, such as PokerRoom, HoldemPoker, eCardroom, PokerGaming, Europoker, and the Ongame Network partners.

PokerRoom was an online poker cardroom 💷 founded in 1999. Licensed by the Kahnawake Gaming Commission, PokerRoom offered both play and real money formats. Tournaments and ring 💷 games were available in both web-browser and download client platforms, with support for both Macintosh and Linux. PokerRoom was one 💷 of the first online poker sites to provide multi-language support, and catered to Danish, German, Spanish, French, Italian, Russian, and 💷 Swedish speakers. These languages were accessed via "regional sites", many of them showing local sponsorships for the selected region.

Legal Issues 💷 [ edit ]

PokerRoom also maintains a play money only site, PokerRoom.tv, that is advertised in Canada on the boards of 💷 National Hockey League rinks, as well as on U.S. television networks like ABC.

Awards [ edit ]

PokerRoom has won industry awards, 💷 such as "Poker Site of the Year" from the UK Gambling Awards in 2006 and "Top Poker Software" from the 💷 Online Gambling Magazine Awards in 2005.

Shutdown [ edit ]

After 10 years of operation, bwin announced the closure of PokerRoom on 💷 April 14, 2009. Players with money still left in their accounts were encouraged to transfer their balance and play at 💷 bwin.[12] However, PokerRoom players with large "play money" accounts had to abandon those accounts when transferring to bwin.

Legal Status [ 💷 edit ]

As the global legal framework for Internet gambling is a complicated mix of laws and regulations, bwin's situation varies 💷 depending on the country concerned. For several years now, the United Kingdom and Italy have been examples of countries that 💷 have regulated their online gaming markets to the advantage of all stakeholders. Just recently, Italy extended its online licenses to 💷 include poker tournaments, and countries like France, Spain, and Denmark announced their intention to permit private operators access to their 💷 markets under stringent conditions and controls. Other countries, on the other hand, are still pursuing a policy of maintaining a 💷 state monopoly of internet gaming, or even a complete ban.

On 15 September 2006, Norbert Teufelberger and Manfred Bodner were arrested[13] 💷 at a press conference in La Turbie, France, due to offenses against the French gambling laws. After an investigation the 💷 judge released them on the evening of September 18, 2006.

Due to the enactment of the Safe Port Act, bwin stopped 💷 taking bets from United States-based players in October 2006.[14] The offerings became available again upon regulation of the markets. In 💷 the States where regulation is in place, the same product line offered through bwin is available through BetMGM, the joint 💷 venture of bwin's parent company Entain PLC's with MGM Resorts International.

On 6 March 2007, the European Court of Justice struck 💷 down Italian national gambling restrictions in the Placanica case.[15]

The EFTA Court held hearings in January 2007 to decide on the 💷 admissibility of a state monopoly for betting and gaming according to European Law. The decision of the EFTA Court will 💷 be made on 14 March 2007.[citation needed]

In February 2024, bwin ended its operations in Russia. An agreement was made with 💷 Parimatch enabling customers to transfer platforms along with their funds.[16]

bwin sponsored football giant Real Madrid from 2007 to 2013 and 💷 they were also a premium partner of FC Bayern Munich. In October 2010, bwin announced a sponsorship for the upcoming 💷 three football seasons in which they would be the title sponsor of the Portuguese League Cup (renamed the "bwin Cup").[17] 💷 In July 2010, bwin signed a two-year sponsorship deal with Italy's second tier, Serie B. Additionally, bwin cooperates with the 💷 International Basketball Association (FIBA) and has been sponsoring the European and World Basketball Championships since 2006. In the area of 💷 motorsport, the company is one of the main sponsors of the MotoGP series. In 2010, bwin became the title sponsor 💷 of the races in Jerez and Estoril and official partner of the GP in Brno, Misano, Mugello. In the past, 💷 many other popular events across international and local sports were supported by bwin. bwin also lent its name to the 💷 Primeira Liga (bwinLIGA), sponsored Italian football club Milan from 2006 to 2010, and has also been a partner to popular 💷 football clubs, such as Real Madrid, Juventus and Werder Bremen.[18]

In addition, bwin organised numerous online and offline poker events. One 💷 of the biggest regular online poker tournaments was the ChampionChip. Special poker tournaments, like the Weekly Country Showdown or the 💷 bwin Dailies, offered a huge range of tournaments adjusted to specific country regulations and buy-in levels. Periodically new types and 💷 variations of Sit & Go tournaments were launched. Through several online qualifying events, a bwin user could qualify for offline 💷 events like the World Series of Poker (WSOP), the Aussie Millions, and events on the World Poker Tour. For "poker 💷 newbies", bwin offered a special route - the Rookie Challenge, where a new poker player had the chance to climb 💷 up several stages for free to earn real money tickets.

In 2008, bwin provided the luxury villa on bwin PokerIsland[19] as 💷 filming location for the music video of Lady Gaga's hit Poker Face. The video featured bwin branded poker equipment through 💷 a product placement campaign.[20]

The company faced some opposition in Europe over its sponsorship of sports, especially football. In 2006, Bremen 💷 banned its top football team, Sportverein Werder Bremen, from carrying the bwin logo on its shirts.[21] In November 2009, the 💷 city acted further by moving against sport stores which sold shirts from other teams, such as Milan and Real Madrid.[citation 💷 needed]

In 2024, bwin signed a three-year partnership with Italian football club Inter Milan becoming its first official betting partner.[22]

In 2024, 💷 bwin became Valencia CF's main global sponsor. The three-year agreement was made official in July 2024.[23] As of 2024 the 💷 agreement is in jeopardy with the Spanish government informing all La Liga clubs that betting sponsors will be banned from 💷 the start of the 2024-22 season.[24]

In 2024, bwin announced a three-year partnership with the Belgian Pro League becoming the official 💷 sports betting partner of Belgium's top tier football division.[25] The deal will also cover the Belgian First Division B and 💷 Belgian Super Cup. bwin is able to broadcast live coverage of football matches to customers using both online and mobile 💷 platforms as part of the agreement.

In April 2024, bwin signed a five-year partnership with Liga Portugal. As part of the 💷 deal, the Primeira Liga, Portugal's top football division, will be called Liga Portugal Bwin from July 2024 onward.[26]

In August 2024, 💷 bwin signed extended deals with German Bundesliga football clubs Borussia Dortmund, Union Berlin, and FC Köln, as well as 2. 💷 Bundesliga clubs FC St. Pauli and Dynamo Dresden.[27] As part of the deal, bwin will serve as the exclusive sports 💷 betting provider for each team. Each of the agreements will run from the 2024-22 season until the end of the 💷 2024-24 season.

In September 2024, bwin signed a partnership with UEFA to become an Official Partner of the UEFA Europa League 💷 and the UEFA Europa Conference League for the 2024–24 seasons.[28]

Responsible Gaming [ edit ]

A dedicated Corporate Social Responsibility department of 💷 the company was in charge of social responsibility. Protection of minors, protection against manipulation of bets, and the prevention of 💷 gaming addiction were key aspects of the bwin CSRphilosophy. bwin supported research in this field in a joint project with 💷 Harvard Medical School. bwin is a co-founder of the EGBA (European Gaming and Betting Association), where it lobbied for fair 💷 competition within a regulated online gaming market. As founder and member of the ESSA (European Sports Security Association), bwin campaigned 💷 against manipulation and fraud in the fields of sports and betting.[29]

Awards [ edit ]

At the annual EGR Awards organised by 💷 eGaming Review magazine, bwin won the "Operator of the Year 2009" award.[30]

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