After two years on the shoulder of the jersey, Pixbet continues with the Rubro-Negro and
increases its presence in the π club. Until December 2025, the online gaming site will be
on the main space of the jerseys of the men's π and women's professional football teams,
as well as the basketball team.
" Pixbet has been a great partner since 2024 and π now
brings an even greater investment to Flamengo. This is a very important contract. It
makes our kit even more π valuable and gives immense visibility to the partner, not only
with brand exposure on the uniforms but also on our π digital channels. We are confident
that the Nation, when thinking about placing sports bets, will give even greater
preference to π Pixbet, " said Gustavo Oliveira, vice-president of Communication and
Marketing for the Rubro-Negro.
Among other contractual counterparts are spots on FlaTV,
π publications on the club's social media, which total more than 57 million followers,
according to the latest Digital Ranking of π Brazilian Clubs by IBOPE Repucom, as well as
brand exposure on the football travel uniform and LED boards.
According to Tadeu
π Dantas, co-founder of Pixbet, " the partnership with Flamengo is strategic because we
are talking about the largest fan base π in the world ." Tadeu emphasizes that " this is
an important asset both for visibility and for the engagement π that a sponsorship of
this magnitude ensures for Pixbet. "
Ernildo JΓΊnior, also co-founder of Pixbet,
expresses great enthusiasm for the π expansion of the relationship with Flamengo.
According to JΓΊnior, " Pixbet was already an official partner of Flamengo, but the
π master quota ensures an even greater presence in sports media and, furthermore, in the
heart of the Rubro-Negra Nation. "
The π new contract guarantees US$ 17 million annually
to MengΓ£o, totaling US$ 34 million over two years. Flamengo's jersey is the π most
valuable in the country. Adding up all sponsorships, the club profits US$ 42.6 million.
The departure of SIL made π little difference in the distance to Palmeiras, second with
US$ 35.4 million.
Pixbet is the largest sports betting platform in Brazil π and is
already among the largest in the world. Leveraged by a bold marketing strategy, the
brand is present throughout π the national territory, including sponsoring the broadcast
of the TV Globo como se cadastrar na brazino777 World Cup in 2024.
Pixbet always seeks to be π associated with the
main sports and festive events in Brazil, helping to consolidate the company's brand
and image in the π rapidly expanding segment. Pixbet has become one of the largest
companies in the industry by always being at the forefront, π with a bold and dynamic
approach but with a solid foundation.
Source: GMB
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