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Leading online bookmaker extends esports activity with exciting French-Chinese gaming

team

LONDON, July 29, 2024 /PRNewswire/ -- Leading online bookmaker Betway 💵 has entered

into a global partnership with PSG.LGD, a leading professional DOTA 2 esports team.

The

six-figure agreement will see Betway 💵 branding appear on the players' jerseys and

jackets, and the bookmaker will also receive access to the players for content

💵 creation, as well as experiential and social media activities.

The latest deal builds

on Betway's strong portfolio of esports partnerships, which 💵 currently includes DOTA 2

sponsorships with Ninjas in Pyjamas (NIP) and Invictus Gaming, alongside partnerships

with NIP's CS:GO team, as 💵 well as BIG and MIBR. Betway also sponsors a number of CS:GO

tournaments, including ESL Pro League, Intel Extreme Masters, 💵 ESL One and the BLAST Pro

Series.

PSG.LGD is a professional DOTA 2 team that sits within PSG's wider esports

organisation. 💵 PSG Esports was formed in 2024 and has a number of professional teams

competing across different games.

The newly Betway-sponsored team 💵 landed two Majors on

the 2024-2024 DOTA 2 Pro Circuit, which helped them secure a direct invite to The

International 💵 2024, where they advanced to the grand finals but lost against OG in game

five.

Anthony Werkman, CEO at Betway, said: 💵 "Having already had plenty of success with

sponsorship in esports, we are very excited to have signed a new partnership 💵 with

PSG.LGD.

"The PSG brand is incredibly strong around the world and their involvement in

esports has already been extremely successful, 💵 notably their more recent move into DOTA

2 with LGD. The PSG.LGD team has celebrated some early victories on the 💵 DOTA 2 circuit

and we can't wait to be part of their future success.

"Betway has always aimed to be at

💵 the forefront of the esports movement, and we look forward to partnering with yet

another major player in the space."

Sébastien 💵 Wasels, Managing Director of the Paris

Saint-Germain Asia-Pacific office, added: "We are pleased to welcome Betway to the

Paris Saint-Germain 💵 family as a jersey partner of our esports team. The partnership

between such a globally recognised brand and our Club 💵 is yet another sign of the

international appeal of the Paris Saint-Germain brand.

"From now on, Betway and Paris

Saint-Germain will 💵 shine together around the world to the rhythm of our team's

successes, starting with one of the biggest DOTA 2 💵 events of the year this summer: The

International, which will take place in Shanghai in August.

Fabien Allègre, Chief Brand

Diversification 💵 Officer at PSG, was also delighted with this partnership: "This new

partnership confirms our development strategy in the sport. This 💵 is the reward for the

ambitious project of our PSG.LGD team. With Betway, we will be able to offer more

💵 exclusive content for a wide international audience and engage even more with the DOTA

2 community."

Video: //youtube/embed/vVUB1epggVE

About the Betway Group

The

💵 Betway Group is a leading provider of first-class entertainment across sports betting,

casino, bingo and poker. Launched in 2006, the 💵 company operates across a number of

regulated online markets and holds licences in the UK, Malta, Italy, Denmark, Spain,

Belgium, 💵 Germany and Ireland. Based in Malta and Guernsey, with support from London,

Isle of Man, Stockholm and Cape Town, the 💵 Betway team comprises over 1,000

people.

Betway prides itself on providing its customers with a bespoke, fun and

informed betting experience, 💵 supported by a safe and secure environment. Betway is a

member of several prominent industry-related bodies, including ESSA, the Independent

💵 Betting Adjudication Service (IBAS) and the Remote Gambling Association (RGA), and is

ISO 27001 accredited through the trusted international testing 💵 agency eCOGRA. It is

also a partner of the Professional Players Federation (PPF) and is a donor to the

Responsible 💵 Gambling Trust.

In addition to the flagship Betway brand, the Betway Group

operates a number of other brands including Dream Bingo, 💵 Bingo on the Box, Spin Casino

and the Hippodrome Online Casino. For more information about Betway's various products

and licenced 💵 brands, please visit betwaygroup.

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